Answer to Question #200202 in Management for Aaisha

Question

 Essex Enterprises is a renowned logistics company which has spread its operations in 7 countries across the globe. They are recognized as the best learning organization due to their policies and processes and systems. One of the reasons for their success is that they have successfully applied the Reinforcement Theory of Learning since their inception. 

Answer 1

Reinforcement theory, also known as behavior modification theory, is focused toward changing individual behavior in accordance with utilitarian ideas, which means that pleasurable outcomes will be rewarded and viewed as good, while painful consequences will not. Reinforcement may be effectively implemented by recognizing employees for their contributions to the company's improvement.