Answer to Question #199422 in Management for Hammad latif

Question

Pick a well-known business organization that provides its annual reports at its website.

1. What is (are) the main industry (ies) in which the company competes?

2. What business-level strategy does the company seem to be pursuing in this industry? Why?

3. What corporate-level strategies is the company pursuing? Why?

4. Have there been any major changes in its strategy recently? Why?

1.

- Company introduction with history, products and services and key statistics/facts

including, revenue, profit, number of employees, etc. - Introduction to organizational strategies. - How does your assignment cover organizational strategies? What are implications of the

assignment’s findings for the company?

2.

- Discuss all the four above mentioned questions.

3.

Conclude/summarize: - What you have done/covered in the assignment?

- Key findings

- Recommendations for the company so that existing issues and problems of organizational

strategies may be addressed.

Answer 1

1. Amazon is a multinational technology organization that provides eCommerce services, web-based solutions and artificial intelligence products globally. The internet-based company employs over one million employees in the U.S and other countries. In 2020, the company's total revenue ammounted to $386.064 billion showing that it one of the top five biggest companies in the U.S. The company focuses on four strategic principles namely customer obsession rather than competitor focus, passion for invention, commitment to operational excellence and long-term thinking. The strategic positioning of the company plays a significant role in the firm's success.

2. i) Amazon operates in diverse industries such as eCommerce, cloud computing, consumer electronics, digital distribution, entertainment and artificial intelligence.

ii) The company employs an intergrated cost-leadership approach and differentiation to appeal to the different customers accross the world. The business-leve strategy enables the company to create a cross-cultural approach in business.

iii) Stability strategy, expansion strategy, merger strategy, and diversification strategy.

iv) The company is constantly changing strategy based on the changes in the market. For instance Amazon introduces new service packages to cater for different consumers in different markets.

3. Amazon focuses on the consumer rather than the competition. The company alligns its strategy with the goals and objectives created and pursued. It tailors its business and corporate strategies in a manner that appeals to all consumers globally. Further and continous research is neccessary to identify and address the changing preferences of the consumer.