Answer to Question #198025 in Management for naina

Question

What is Consumer Personality? Take any 5 consumer personality traits of your choice and explain how they affect consumer behaviour. 

Answer 1

Consumer personality is defined as consistent responses to environmental stimuli or we can also say patterns of behavior that are consistent and enduring. An individual's personality helps marketers to describe consumer segments as it provides for orderly and coherently related experiences and behavior.

The big 5 model encompasses five key attributes of a consumer's personality. Those five traits are openness, conscientiousness, extraversion, agreeableness, and neuroticism.