Answer to Question #198024 in Management for naina

Question

Take an innovative product of your choice. How has it been adopted by consumers? What is Innovation Adoption? Who are the different adopter categories as per the Innovation Adoption Curve? 

Answer 1

Innovative Product

Self-stirring mug is the innovative product that I have chosen. This is ma mug that eliminates the need of a spoon when mixing a juice, stirring soup, drinks, etc.  The   self-stirring spoon has a battery powers and a on and off switch for operation. Consumes have adopted the product and they use it to save time especially when mixing drinks like juice, when adding sugar or salt to liquids , etc. hence saving time.  Innovation adoption refers to a model that describes and classifies the adopters of an innovative product based on their readiness level to accept and embrace the new innovations. There are fie adopter categories into which consumers are grouped based on their level of readiness to accept an innovative product i.e. Innovators, early adopters, Early majority, late majority and laggards.