Answer to Question #192704 in Management for Ritul

Question

Essex Enterprises is a renowned logistics company which has spread its operations in 7

countries across the globe. They are recognized as the best learning organization due to

their policies and processes and systems. One of the reasons for their success is that they

have successfully applied the Reinforcement Theory of Learning since their inception.

a. Why is Reinforcement Theory also called as Behaviour Modification Theory? (5 Marks)

b. How can reinforcement be administered effectively?

Answer 1

Both reinforcement theory and behavioral modifications aim to attain the desired level of enthusiasm among workers by correcting, reinforcing, and dismissing.

The effective way to administer reinforcement is by

- explaining clearly your goals and expectations to employees

- punishing bad behavior

- always reinforcing good behavior

- be committed to your intentions

- provide reinforcement immediately