Answer to Question #192305 in Management for melissa

Question

Premier Automobiles plans to set up a base in various countries across Europe. Can you

please explain that how can they analyze the culture using Hofstede’s five dimensions of

culture before setting up a base in those countries?

Answer 1

How premier Automobiles can analyze the culture using Hofstede's five dimensions of culture before setting up a base in various countries across Europe.

Hofstede's dimensions of culture will help Premier Automobiles to understands values differences across national cultures and how it influences human behaviour at work. The following are the five dimensions of Hofstede's culture to be used;

1) Power distance- power distance will help the premier Automobiles to determine how a particular culture in either country is willing to accept status and power differences among its members.

2) Uncertainty Avoidance- non-tolerance to ambiguity and use of formal rules and policies would help Premier Automobiles analyze the culture with alot of ease. Therefore, Premier Automobiles will be able to measure the extent to which people feel threatened by ambiguous situations.

3) Masculinity vs Feminity- can be used to analyze different cultures across the various countries in Europe by focusing on the extent of emphasis on masculine work-related goals and assertiveness instead of more humanistic goals.

4) Individualism vs Collectivism – This dimension helps in analyzing different cultures of various countries of Europe such as the Individualistic cultures that people are likely to portray themselves as individuals who pursue to accomplish individual goals and needs while the collectivistic cultures people emphasize the welfare of the entire group.

5)  Long vs short-term orientation- On the analysis of different cultures of various countries in Europe, acceptance of Premier Automobiles' business results and the long-term relationship with the clients based on long-term orientation would aid in analyzing the cultures. On the other hand, short term orientation would help to set results and achievement within a timeframe for the Premier Automobiles.