Answer to Question #189839 in Management for Shraddha Raut

Question

The recent Covid-19 pandemic has turned the world upside down with several businesses 

shutting shop owing to mounting losses. Yet, in these pandemic times, e-commerce is 

one twinkling star that has been gathering strength after strength. How has Direct Selling 

Experience via Amazon India helped small scale manufacturers of handicrafts or any The recent Covid-19 pandemic has turned the world upside down with several businesses 

shutting shop owing to mounting losses. Yet, in these pandemic times, e-commerce is 

one twinkling star that has been gathering strength after strength. How has Direct Selling 

Experience via Amazon India helped small scale manufacturers of handicrafts or any

Answer 1

The Amazon e-commerce platform has been useful to the craft industry since it created a virtual platform for players in the industry to showcase their products and generate consumer demands.This has been necessitated by the restrictions to gatherings which were primarily used to market and sell these products. Additionally, the company planned campaign initiatives aimed at riviving the craft industry. Such initiatives include the " Stand for Homemade" which aims at improving sale of local artisans' and weavers' products through the internet.