Answer to Question #186169 in Management for Vivek Khantwal

Question

Premier Automobiles plan to set up a base in various countaries across europe ,Van you please xplain that how can they analyze rhe culture using hofstede five dimesion of culture before setting up a base in those countaies?

Answer 1

Based on Hofstede, culture can be analyzed using the five main dimensions, including identity, power, gender, uncertainty, and time. The values, beliefs and norms of people in different parts of the targeted region emanate from these dimensions. In this case, the Premier Automobiles need to focus their analysis on these elements from different parts of Europe to invest successfully without conflicting with the culture of people in each region.