Choose
any organization that you’re familiar with and assess whether it faces a clam
waters or white-water rapids environment.
Write
a short report describing the organization and your assessment of the change
environment it faces. Be sure to explain your choice of change environment.
A calm water environment refers to a change situation whenever there is a disruption within the industry. The organizations that face such a situation are usually in a traditionally stable industry.
The emerging business paradigm agility the ability to rapidly respond to changes in market and customer demand addresses alternative ways of running companies to meet the challenges of today's changing business environment. Someone has traditionally associated the need for agility with supply chains operating in high-technology industries. However, more traditional industries such as steel product manufacturing also face similar challenges in terms of speed, flexibility, increased product diversity, and customization. The main objective of this study is to identify those drivers that lead companies towards agility in the metal industry. The study analyses the driving forces and the ability for agility in two case networks. Both networks have their origin in steel product manufacturing, but the changes in the business environment have led them to develop their ability for agility in different ways. Today, these networks represent two relatively different parts of the steel manufacturing industry. This paper concludes that we clearly recognized the need for agility in both case networks and has to seriously be taken into account in long-run strategy plans of companies.
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