Answer to Question #176931 in Management for Manyela

Question

Dave’s Burgers is a fast-food restaurant franchise in Georgia, South Carolina, and North Carolina. Recently, Dave’s Burgers has followed the lead of larger franchise restaurants like Burger King, McDonald’s, and Wendy’s and constructed drive-through windows at all its locations. However, instead of making Dave’s Burgers more competitive, the drive-through windows have been a source of continual problems, and it has lost market share to its larger competitors in almost all locations. To identify and correct the problems, top management has selected three of its restaurants (one in each state) as test sites and has implemented a quality management program at each of them.

A)  What strategies were adopted by Dave’s Burgers to make them more competitive in the food industry? 

B)  Why should a fast food outlet apply quality management principles?

C)  Briefly describe what Hungry Lion could learn from Dave Burgers?   

Answer 1

A. Dave's Burgers constructed drive-through windows at all its locations to remain competitive. Despite the failure of the approach the company has implemented a management system that documents processes and roles involved in maintaining a competitive business.

B. To improve production while maintain a high quality of operations that match the quality of the good. It enables the company to explore the different principles that drive the business.

C. Hungry Lion can learn how organizations approach re-current issues in the market. In this, the company can understand how businesses approach a challenge, perform research across the organization and implement quality control methods.