Answer to Question #160421 in Management for Prabhdeep

Question

Explain in detail nature and scope of marketing communication ? ( please give atleast 7 to 8 points for each nature and scope)

Answer 1

The nature of marketing communication is all influencing the target market and make them feel enthusiastic about the products from the company.

The nature of marketing communication is divided into.

Forms

This includes tactics of being, persuasive, reminder, and informative.

Objectives

All businesses use marketing plans together with marketing communication to meet their objectives.

Influential Factors

businesses look at the major influences that affect your promotional mix by the development of the company’s marketing communication strategy

Tools

Businesses use public relations, sales promotion, advertising, among other things as the main tools of marketing communications include

The scope of marketing conditions are;

1. Organization
2. Control
3. Motivation
4. Emotional expression/information