Answer to Question #155883 in Management for Prabhdeep

Question

What are the advantages of consumer research and motivation research in marketing research of a product? (Please answer in 100 to 150 words )

Answer 1

Consumer marketing research and product motivation research are determined through surveys, face to face and telephones. The advantages of carrying these researches are as follows: first, is assisting a company in making better decision against their competitors. Second, it helps in providing insights when creating a business plan and launching a new product in the market. Third, is removing some uncertainties of the products in the market while interacting with the consumers. On the other hand, motivation research helps marketing of the products in the following ways. Allowing sellers to understand why some consumers do not want to buy their products. Also, it helps to identify the target audience from the different products produced. In addition, motivation is increasing becoming important in other areas such as branding.