Draft a mission statement for Harley Davidson which refers to each of the following components:
1. Customer
2. Product or services
3. Markets
4. Technology
5. Concern for survival, growth, profitability
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees
10. Social commitment
(b) Demonstrate the application of the SPACE Matrix to the case study
(a) Conduct an environmental analysis for Harley Davidson
(b) Conduct a SWOT analysis for Harley Davidson
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