Quality management is crucial to accompany as it has an effect on company sales.A quality manager needs to be vigilant on its companies produce .The manager should draft a quality management policy and describe how it is measured. Also the manager should avoid consumer mishaps and cement ethical values among employees and stakeholders thus preventing them from engaging in dishonest practices.Customer feedback should be highly encouraged and responses to feedback should be adopted in the company's culture .This is because consumers want their views to be heard and addressed
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