The selected organization is Apple Inc. Apple’s external environment can be grouped into technological, social, macroeconomic, political, legal and demographic factors. The economic factors which are viewed as opportunities for Apple are the need for products that cost lower prices which can meet the needs of consumers in the deteriorating global economy. The social trends include the migration into more portable and smarter devices that are more users friendly and have a slick design. For the technological trends, there exists continuous need to be at technological advances front and need for innovation. Apple is a leader in technological trends; it does not follow but rather leads
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