TASK 3
Read carefully Unit X and Chapter 17 of your prescribed text: How to Analyse Texts. In these
sections, you will learn more about how the concept of morphology can be applied in everyday
life activities.
In Chapter 17, the writers show how the effectiveness of advertisements can be created through
the use of morphological processes of word formation.
Following the examples given in your study material, find your own advertisement and conduct
a morphological analysis of the advertisement you have chosen. The advertisement can have
pictures/illustration or it could be just text only.
Explain clearly the morphological processes you have identified in the advertisement.
Your analysis must show how the advertisement has used at least 2 morphological processes
to create meaning. Submit the advert you have analysed as part of the assignment.
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