Strategy communication refers to the role a communicator or a public relations
practitioner plays in the strategy-making process (development and
implementation) and is a dynamic approach to strategic management.
Globalisation and technology have influenced the Strategic Communication, and
this changed how organisation communicate with different stakeholders. Explain
the Core driving forces toward an emerging paradigm of strategic
Communication as describe by Overton-de Klerk & Verwey (2013).
Comments
Leave a comment