Answer to Question #325408 in English for Dee

Question

Strategy communication refers to the role a communicator or a public relations practitioner plays in the Strategy-making process (development and implementation) and is a dynamic approach to strategic management.

Globalisation and technology have influenced the strategic communication, and this changed how organisation communicate with different stakeholders. Explain the core driving forces toward an emerging paradigm of strategic communication as described by Overton-de klerk & Verwey (2013)