Answer to Question #323134 in English for Kay

Question

Public relations research is expected to answer the research questions set. To do so, the researcher is required to make decisions on the standards that should be followed. According to Durrheim (2006:37), the researcher should know why the research is being undertaken, what informs the research, where the research occurs and finally the techniques are that are used to collect and analyse the data. Identify and explain the research design standards that should guide our decision-making when undertaking a research process 

Answer 1

The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data.

Your research design should clearly define who or what your research will focus on, and how you'll go about choosing your participants or subjects. In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you'll actually collect data from.

The research design standards should focus on; your research questions and/or hypotheses. your overall approach (e.g. qualitative or quantitative) The type of design you're using (e.g. a survey, experiment, or case study) Your sampling methods or criteria for selecting subjects.