Question

You have been appointed as a public relations manager of a government department. You are

tasked with developing a public relations programme or campaign, using the seven steps (theory) 

of the public relations programme (DOTMABE formula), to raise awareness of and advocate 

against xenophobic attacks on illegal immigrants in South Africa. Please note that you are given 

a budget of R20 million, and you need to travel to five provinces of your choice that are mostly 

affected by this scourge. In developing your programme, you need to make use of the rubric below 

as a guideline.

Answer 1

The answer to your question is provided below