Answer to Question #299115 in English for nkosinathi

Question

using the seven steps of the public relations programme (the DOTMABE formula) to raise awareness among the residents in the five provinces of your choice in South Africa. This campaign should aim at raising awareness about the impact of 5G and the possibility of mobile networks building cellphone infrastructure on private land. You have been allocated a budget of R5 million and you are also required to show how you intend to spend it

Answer 1

The DOTMABE formula is a technique for systematic public relations planning that includes the processes of defining the problem, setting objectives, target groups, developing the message, actions, budget, review and assessment, and grammar accuracy.

Public relation is a critical aspect in any organization for the success of its plans. As the public relations manager, raising awareness among the residents of the five southern provinces I will use the following steps to ensure a successful campaign;

Step 1

I will determine my goals. Most importantly, the greatest goal is to create awareness among the residents about the social development agenda of the region.

Step 2

Define your target audience. Our target audience is the residents of the 5 provinces in the South part of South Africa.

Step 3

Develop your PR tactics

In order to reach all the residents, we will need to use relevant channels from print, social media, radio, and TV media outreach as well as the traversing across the markets and shopping centers within the region if the R5 million will allow.

Step 4

Draft key messaging. At this point, you establish the main important message that you want to bring to the attention of the people through the awareness campaigns. In this case, it will be the social development agenda of the region. It has to be made appealing to the residents so as to capture the key points.

Step 5

 Prepare your PR budget. The PR process is labor-intensive and time-consuming and therefore requires budgeting to avoid the collapse of the campaign mid-way. Our budget is R5 million and therefore each of the 5 provinces will be allocated 1 million each to facilitate the campaigns.

Step 6

Create a detailed implementation schedule. Our schedule for a successful awareness campaign will involve the subdivision of the workers to allocate to each province, determine the number of funds to be allocated to social media campaigns and those in charge for each province, the budget for radio, print, and TV media, and one on one campaigns. There will be weekly reporting to establish the effectiveness of the campaign platforms and also for control purposes.

Step 7

Determine measurement metrics. Our measurement metrics will involve various factors such as; how many are aware within one day from each of the platforms, how many markets have been traversed in a day, how is the message reaching the intended residents, and finally is the information well delivered to serve the intended purpose.