Answer to Question #279521 in English for Dil

Question

Write a case study on PepsiCo including the information given below. Your case study should be 300 words approximately.

Information:

Founder: Caleb Bradham;

Original name: Brad’s drink

Founded in: 1893; renamed as PepsiCo in 1961;

Industry: carbonated soft drink;

Based in; New Bern, North California

Strengths: brand awareness, strong staff with expertise, high demand for products

Weaknesses: unhealthy products, weak marketing strategies, contribution to environmental pollution

Opportunities: new products, product diversification, Corporate Responsibility

Threats: very strong business competitors, growing health consciousness;

Steps taken to overcome current challenges: giving nutritional information, sugar-free drinks

Recommendations: more ethical business practice, use stronger advertising strategies

You will be assessed on:

• Content, Language, Format Mechanics.

Answer 1

PepsiCo, Inc. is an American corporation whose headquarters are in Harrison and deals with food, snacks and beverages. The business involves all aspects of food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. It was founded in 1965 by Caleb Bradham from the merger of the Pepsi-Cola Company and Frito-Lay has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. Its original name was Brad’s drink which was Founded in 1893 before being renamed as PepsiCo in 1961 and belonged to the carbonated soft drink industry. It was based New Bern, North California

Strengths

It has built itself in the industry and developed some strengths that offer it a competitive edge such as; brand awareness, strong staff with expertise, high demand for products. The products it offers are well known and this makes it to spend less on advertisement as the products already are in high demand compared to the competitors. A strong team of staff places it at high position of innovation and keeping abreast with new technology and embracing it.

Weaknesses

Despite having stayed in the industry it still faces some challenges including and not limited to; unhealthy products, weak marketing strategies, contribution to environmental pollution. Some the products it sells are not healthy to the customers and hence it poses danger on their health. It being in the market for quite a long time, it has not invested a lot in to the marketing area and this has caused a decline in the sales. Again, it has contributed to environmental pollution through emission of toxic gases to the atmosphere and waste products.

Opportunities

It has some opportunities where it can venture into to increase its sales. Firstly, it can innovate on new products based on the current technology to keep at par with the competitors. Secondly, it can diversify its products and produce more varieties and lastly, it should start Corporate Responsibility practices like sponsoring games, giving scholarship to students.

Threats

There is no business without some threats and therefore PepsiCo faces some threats. It faces very strong business competitors and growing health consciousness of customers as they want to take only healthy products that do not poses health dangers to their health.

Steps to overcome current challenges

The steps the PepsiCo can take to overcome these challenges are; giving nutritional information, sugar-free drinks.

Recommendations

It is recommended for the management of PepsiCo to be more ethical in all business practices and invest in stronger advertising strategies.