discuss the system theory of public relations. give practical examples of an organisation with system to enhance your discussion
System theory of public relations affirms that a whole system is much more important and parts of it. It illustrates that public relations practitioners must monitor their environment, actions, intended goals and feedback from the public and organization’s stakeholders to make changes that fit the organization and its environment. The perspective of the theory is that PR should help organizations adjust and make changes that reflect the organization itself and the public interests. For example, an organization can utilize system theory to monitor customer interests to discover their views and incorporate them in marketing and other communication resources to emphasize and develop meaningful interaction throughout the organization system.
Comments
Leave a comment