Answer to Question #250778 in English for Elsie

Question

Question 1

Identify and explain the three dominant approaches in public relations research. [6 Marks]

Question 2

Identify and explain the seven steps in the qualitative/quantitative research process as outlined by Neuman (2011:15). [14 Marks]

Question 3

The purpose of sampling is to allow the researcher to choose elements from the population that are representative of the total population (Babbie & Mouton, 2010; Neuman, 2011). As a researcher, you want to choose an accurate, representative sample from a population. Identify and discuss the four methods of probability sampling.[12 Marks]

Answer 1

The three dominant approches include; owned, paid, and earned media

the seven steps include:

.1) Editing material for analysis; 2) Floating reading; 3) Construction of the units of analysis; 4) Construction of codes of meaning; 5) General refining of the codes and the Construction of categories; 6) Discussion; 7) Validity