Question 1
Identify and explain the three dominant approaches in public relations research. [6 Marks]
Question 2
Identify and explain the seven steps in the qualitative/quantitative research process as outlined by Neuman (2011:15). [14 Marks]
Question 3
The purpose of sampling is to allow the researcher to choose elements from the population that are representative of the total population (Babbie & Mouton, 2010; Neuman, 2011). As a researcher, you want to choose an accurate, representative sample from a population. Identify and discuss the four methods of probability sampling.[12 Marks]
1. Level one: essential examination
Essential examination is by and large that. A few models include:
Setting on the web alarms for customers or explicit themes
Checking web-based media locales for customer notices or negative audits level one: essential examination
Fundamental exploration is actually that. A few models include:
Setting on the web cautions for customers or explicit subjects
Observing online media destinations for customer notices or negative surveys
Level two: halfway examination
Instances of this more characterized step include:
Gathering information on customers or explicit lobbies for examination
Level three: progressed research
This is the most profound type of examination and investigation. A few models include:
Examination of contender scene
Measurable investigation of information gathered from past crusades
2 STEP 1: IDENTIFY AND DEVELOP YOUR TOPIC
Stage 2: FIND BACKGROUND INFORMATION
Stage 3: USE CATALOGS TO FIND BOOKS AND MEDIA
Stage 4: USE INDEXES TO FIND PERIODICAL ARTICLES
Stage 5: FIND INTERNET RESOURCES
Stage 6: EVALUATE WHAT YOU FIND
Stage 7: CITE WHAT YOU FIND USING A STANDARD FORMAT
3.a. Straightforward Random Sampling:
The most straightforward type of inspecting is Simple Random Sampling. A scientist simply needs to guarantee that he incorporates every one of the individuals from the populace and afterward the necessary number of subjects are chosen on an irregular premise. Be that as it may, there are a few strategies to do it and one can do it physically just as utilizing a PC. Assume you haphazardly select names utilizing the lottery strategy and blindfolded or you let a PC programming do it for you.
b. Separated examining:
This likelihood testing procedure initially characterizes the subjects into different gatherings dependent on different groupings. It is helpful when it is reasonable to arrange the populace into different gatherings called dependent on a factor which might impact the variable which is being estimated. While the greater gathering is called layers, the singular units are called layer. When utilizing delineated examining, one must:
c.Cluster examining: Cluster inspecting first recognizes limits and on account of US a few sorts of limits can be distinguished. For instance, in view of time regions or states.
– In bunch inspecting, the analyst chooses recognized regions arbitrarily and it is significant that every region (US state or time region) stands equivalent chance of being chosen.
d.Systematic inspecting:
Methodical examining is like number-crunching movement; that is the distinction between any two back to back numbers consistently stays as before. Say for instance you have a class of 100 understudies.
– You should begin by choosing a number that is more modest than the complete number of subjects. For instance 5
– You should choose another whole number that denotes the distinction between two continuous individual subjects. for example 7.
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