Answer to Question #247840 in English for Amanda Gambushe

Question

Using relevant examples to illustrate your answer, describe and discuss the importance and use of publicity in the public sector.

Answer 1

Firstly, publicity in the public sector has grown recently. It has a role in ensuring the transparency of government projects. The transparency normative indirectly recognizes the need to provide more information on public sector organizations activities. It also ensures accountability of public administrations through information on public administrations, activities, new policies and services, but also citizens participation through information about new proposals and discussions during the process of policy formulation. For example, if governments decide to do a project like standard gauge railway, then it should present to the public the tendering process, how much funds will be used, how it will be allocated, how employees for the project will be recruited.

Secondly, publicity in the public sector has a primary objective on the development of communication flows between citizens and public administrations that facilitate citizens participation in discussions about new policies. For example, through public participation, citizens can give their ideas on how they want their country to be run, that way, they will feel recognized in nation-building.

The Government public relations contributes to the implementation of public policy, assisting the news media in coverage of government activities, reporting the citizenry on agency activities, and Increasing the agency's sensitivity to its public's.