Three factors that influence our choice of methods
1. Theoretical factors: Positivists prefer quantitative research methods and are generally more concerned with reliability and representativeness.
2. Practical factors: include such things as the amount of time the research will take, how much it will cost, whether you can achieve funding, opportunities for research including ease of access to respondents, and the personal skills and characteristics of the researcher.
3. Ethical factors: thinking about how the research impacts on those involved with the research process.
4. A fourth factor is the Nature of the Topic to be studied. Some topics lend themselves to certain methods and preclude others.
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