Public relation plan when establishing an organization that will campaign against gender based violence
When establishing an organization that will campaign against gender-based violence, the public relation plan will first involve the definition of the problem of gender-based violence. Formative research needs to be undertaken to assist in the definition of the issue. The attitudes and opinions of the relevant stakeholders, including the government, will be evaluated. Also, a SWOT analysis is essential to identify the strengths, weaknesses, opportunities, as well as threats. All these will help establish an organization that fights for gender-based violence.
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