Answer to Question #245530 in English for Amanda Gambushe

Question

In your opinion, why do public relations practitioner in government need to have a code of conduct.

Answer 1

Public relations is a line of work which helps businesses to advertise their public image in the most attractive and encouraging way. Bearing that in mind, the word ‘public’ in ‘public relations’ is not to be taken jokily. The public are the main concentration of any and all marketing approaches and therefore, it is important that public relations professionals ensure that their work meets the maximum ethical standards, so as not to put in danger the image of the company, their profession or, themselves.

Code of conduct is important to public relations practitioner in government in that it provides generic ethical standards for public relations specialists and public relations firms that must be stood by. The goal of the code of conduct therefore is to provide a guideline that sets principle rules for the public relations professionals. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of conduct to provide reliable services to the target audience. It also brings the credibility to organizations that help to establish faithful relationship between organizations and the public. In addition, Code of conducts also protects and advances the free flow of accurate and truthful information which is necessary to serve the public interest.