Answer to Question #243207 in English for Mark

Question

Importance of quantitative research in css

Answer 1

Quantitative research is used to populate statistics from a high volume sample size to gain statistically valid results in customer insight. Generally, quantitative customer research incorporates a survey-based approach to gain feedback in relation to a populations ideas and opinions. It’s importance is to ensure a suitable sample size is used to gain accurate and trustworthy results. To determine a suitable sample size, refer to the confidence interval and confidence level calculation. Performance in People provides Customer Satisfaction Surveys (CSS), to help uncover the real thoughts and feelings of the customers. By addressing key parts of the customer journey and discovering what customers think of their experience, one can be able to identify blockages to sales performance and the factors restricting service excellence.