Answer to Question #239082 in English for Nonku

Question

Describe seven Barrie's to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby

Answer 1

The structure that firms use to plan communication with their employees, vendors, investors, and other stakeholders is referred to as a corporate communication strategy. According to Ehlers and Lazenby, there are a number of obstacles that must be overcome in order for a corporate communication strategy to be implemented successfully. These barriers include:

1.     Filtering and rumor-mongering in the workplace Filtering happens when a sender manipulates data to make it appear more appealing to the receiver. It's possible that it'll be passed around as gossip, impacting your whole communication approach.

2.     Lack of source familiarity

3.     Inconsistent body language. Nonverbal communication should support rather than contradict what is being expressed. If the communication management says one thing but his or her body language suggests another, the stakeholder is likely to suspect deception.

4.     Information disconnects. When a manager is emotionally overloaded, he or she is more prone to misjudge others, convey confusing or off-putting nonverbal cues, and fall into unhealthy thoughtless behavior patterns.

5.     Information overload. It occurs when the volume of data exceeds the team's ability to process it. It will stifle managers' decision-making processes, resulting in a drop in decision quality and a negative impact on the communication strategy's implementation.

6.     Lack of focus. Multitasking makes it difficult to converse properly. The communicating manager must keep his or her attention on the current situation.

7.     Selective perception. It occurs when each stakeholder has a vested interest in whatever impacts them exclusively during conversation. However, all functions inside the corporation should be coordinated for maximum effectiveness.