QUESTION 3
Why is Strategic Quality Management important for delivering high-quality services?
Strategic quality management (SQM) is the formulation and deployment of quality management within the overall framework of strategic planning, in a way that is aligned with all the other initiatives such as process re-engineering, cost management, inventory control and target analysis.
Strategic quality management is important for delivering high-quality services because of the following reasons;
a) It improves performance, reliability and durability of the products leading to superior quality products.
b) It helps in customer satisfaction which eventually leads to customer loyalty.
c) It helps an organization to design and create a product which the customer actually wants and desires.
d) It ensures increased revenues and higher productivity for the organization leading to sustainance of the organization.
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