Answer to Question #234336 in English for Nondumiso

Question

Develop an integrated marketing communication plan for arts and entertainment sector

Answer 1

Integrated Marketing Communication Plan: Marketing Through Internet Platforms

Steps to follow:

Research: an organization should research existing marketing approaches concerning the target audiences

Objectives: the organization should have set goals to entertain people worldwide through movies and television shows.

Define marketing platform: consider social media platforms

Programming: Developed marketing communication should be programmed base on organizational structure and chain of command.

Evaluation: the organization should conduct an assessment of their services in the market to determine the quality and customer interest in various platforms