Answer to Question #233368 in English for Amanda Gambushe

Question

The Beans Company decides to implement initiatives as a way of undertaking corporate social responsibility, which five external communication tools would you as a public relations director of the company, advice the company to use when sharing CSR initiatives with the public. (motivate your choice of the communication tools)

Answer 1

As the Beans Company's public relations director, I will encourage the company to employ the external communication platforms listed below when communicating CSR projects with the public. Professional success hinges on the ability to conduct effective external communications. New tools have emerged in the last decade that have made external communications more manageable.

For public relations specialists working on external communications, the Internet has dramatically increased the information available. One such resource is Twitter. "Tweets," as they're known, are 150-word blurbs capable of link transfer that allow public relations professionals to rapidly and succinctly communicate real-time information to consumers, the community, and stockholders.

Email allows public relations specialists to provide information about products, investments, and enterprises to customers, shareholders, and other audiences. By building a website, public relations experts may create a consistent message for external communications. News, blogs, and company statements can all be found on these sites. Furthermore, website-based services such as newsletters, discussion boards, and contact information enable public relations departments to mine customer data without being overbearing. You are frequently required to supply your contact information in order to subscribe to or participate in any of those services.

Personal interviews or announcements with members of the media are part of press conferences. A press conference is a tactic intended for large news announcements, and it entails inviting multiple media outlets to hear your major announcement at the same time. With a small group of media representatives, the briefing style is more intimate. A speaker’s bureau is formed by selecting and training a group of persons with specific skills to represent your organization to your target audiences on specific issues and themes. The CEO, for example, could be an internal member who is also interested in CSR development. You might ask a client or another benefit of your sustainable product or service, as well as an outside expert who is considered as an objective source for your organization, for help. Speakers should use standard public speaking tactics include sticking to the essential points, varying their voices, maintaining eye contact, and delivering effective opening and closing statements.