Answer to Question #227067 in English for Phindy

Question

Mention attributes of a good public relations CSR communication programme.

Provide examples to illustrate your answer.

Answer 1

A good public relations CSR communication programme is the foundation for achieving mutually aligned interests and winning the moral argument about the social relevance of the organization. For example, Systematic consideration of CSR can reduce friction, increase harmony with stakeholders, and increase the organization’s strategic business advantage. To do so requires issue monitoring and critical thinking which are second nature to effective strategic issues management as public relations.

A good public relations CSR communication programme is important because it is the foundation for reducing costs and gaining marketing advantage. For example, CSR offers a rational argument for managers who seek to maximize their performance by minimizing operational and financial constraints, especially in today’s globalizing world, where activist organizations feel empowered to enact change.

A good public relations CSR communication programme is the foundation for understanding and meeting the challenges of global stakeholders. For instance, in the last half of the 20th Century, activist publics formed to change every aspect of business and government. What tended to start as local concern and networking increased to a global proportion. With the Internet, virtually every aspect of business and government around the globe can receive instant and detailed attention 24/7.