Answer to Question #226783 in English for Sandile

Question

Explain the role of public relations in corporate social responsibility.

Answer 1

Public relations and corporate responsibility initiatives are inevitably linked through similar functions and communication needs. Both contribute to relationship-building, reputation management, community relations, and risk mitigation efforts of the company. The public relations professional serves as pivotal source for information about how and what to communicate to investors, the marketplace, employees, and other key stakeholders in a corporate social responsibility program. CSR lends itself to good news stories and is a source of positive Public Relations (PR). Publicity can be a key part of using CSR to win contracts. People want to buy from businesses they respect. CSR can be particularly effective for targeting ethical companies, the public sector and not-for-profit organizations.