Answer to Question #225898 in English for Phindy

Question

Explain the role of public relations in corporate social responsibility.

Answer 1

Public relations and corporate responsibility initiatives are inevitably linked through similar functions and communication needs. Both contribute to relationship-building, reputation management, community relations, and risk mitigation efforts of the company.With the benefit of sound research principles and practices, the public relations professional serves as pivotal source for information about how and what to communicate to investors, the marketplace, employees, and other key stakeholders in a corporate social responsibility program.