Answer to Question #225437 in English for Thuli

Question

Design a relevant social media campaign for SMME based on two social media channels that the that the business would like to pursue. Provide summary of campaign. Create advertisements for two social media idea. Use any software that is convenient for you and provide a scree short of each advert. Describe social media advertisement that you have created for the SMME and explain your design reasoning. Make specific recommendations in terms of how the SMME can further expand on the use of social media

Answer 1

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm's desired social media "culture" and "tone."