Answer to Question #225396 in English for Teko

Question

4.5 As a communication practitioner at a mining company in Gauteng province, your role includes highlighting to the board of directors the importance of understanding the internal environment in the process of communication strategy development. Discuss the internal environment factors that need to be taken into consideration when developing a communication strategy. (7)

4.6 As a public relations practitioner at a hair products company in Gauteng province, you have the responsibility of explaining to the board of directors the importance of analysing the external environment during the communication strategy formulation. Explain in detail the three categories of the external environment and show how important these categories/factors are during communication strategy formulation. (3)

Answer 1

4.5

 Human resources

In human resource, there is modern global economy, where ideas and digital abilities - rather than physical resources are increasingly where economic value is realized, human resource can be a company’s greatest paragon. In this case employees can be either a strength or weakness of the company depending on the level of practical skills, attitudes toward work, performance and so on.

Operational efficiency

The conception of operational efficiency incorporates the exercise of improving all of your processes, which are all your company’s activities leading to your final product.

4.6

Competition

Competition is present in any field of business life, even in business. When it comes to competition, entrepreneurs may thrive to be successful or be hurt to lose its position in the marketplace. The positive view of competition is that, competition brings about innovation, better customer service, complacency, core market understanding and understanding of your own business- your strength and your weakness.

Laws

The rules and regulations from local government play an integral role in the development of the company. There are some countries which their laws prevents the development of some certain industries. Some Companies receive positive and continuous support from local government via their rules and regulations. Besides, if the laws allow organization outside the countries invest in local industries, they will indirectly create an enormous source of financial support for local business.

Technological factors

Artificial intelligence, smart internet searches, and other high tech functions- all kind of technology has been at the forefront of many business for ages. Technological factors help the company generate profits and produce the results as your customers’ needs. In particular, the culture, efficiency and relationships of a business are obviously affected by technology infrastructure.