Answer to Question #217774 in English for Dee

Question

You are a public relations manager at the Department of Social Development. You have been tasked with developing a public relations programme or campaign aimed at creating awareness of the socio-economic impact of Covid-19 in South Africa. To do this, you must use the four-step formula for planning a public relations programme. The campaign should take place in five cities and five provinces of your choice. Note that the budget for this programme is R20 million. Develop this programme and use the rubric below as a guideline. Hint: You need to discuss each step theoretically before applying it.

Marking rubric

Steps

Marks allocation

Theory

Application

Subtotal

Step 1: Defining the problem

5

5

10

Step 2: Planning and programming

5

5

10

Step 3: Taking action and communicating

5

5

10

Step 4: Evaluating the campaign

5

10

Answer 1

Step one

Defining the problem

In this step analyzing the problem is done,this involves research, either formal or informal that best describes whatever is going on. Research is done to help understand and formulate strategies that can be used. Usually this is done through SWOT analysis.

Step two

Planning and programming

This step should be focused on capitalizing and resolving the situation identified. It begins by flipping the problem into the goal. The goal provides the direction to the strategic plan and the objectives provide the direction of specific and measurable outcomes necessary to meet the goal.

Step three

Taking action and communicating

In this step the analyzed steps should be put in action to analyse if the work or they if they do not work. It is the testing stage of the formulated ideas.

Step four

Evaluating the campaign.

In this step evaluation is done, data is analyzed, conclusions and recommendations done and necessary changes done.