Answer to Question #217772 in English for sarah

Question

Analysing an audience according to their ………. characteristics, will help a speaker determine their values, attitudes and beliefs and anticipate how they might react to a certain topic or argument.

(1) sociographic (2) psychographic (3) ethnographic (4) biographic (5) demographic

Answer 1

1.Sociographic is the branch sociology that concentrates on descriptive analysis of social groups you should consider the gender ,religion of the people you are speaking to and you should be familiar with the language of the audience for you to ensure effective communication to take place.

2.phsychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits ,the speaker should consider the mental and intellectual capabilities of his or her audience and the topic is relevant and can be understood well by the audience or what he agues makes sense to his or her audience.

3.Ethnography is the branch of anthropology that deals with systematic study of individual cultures, the speaker should be aware of culture and customs of the society .The topic should not be against society expectations or the speaker should not agues against the the beliefs of the society .

4. Biographic is process of containing or relating facts or events in a person's life the speaker should come up with the topic which is related to audience's is lives and should be relevant and easily elaborated.

5.Demographic is a particular sector of a population .The speaker should come up with the topic which is meant or meaningful to a certain age and gender of the audience for example for older people the speaker should have to consider what he agues make sense to them and is of good morals .The speaker should be aware of individuals' biases in order to avoid ageism in his/her speech.