You are a public relations manager at the Department of Social Development. You have been tasked with developing a public relations programme or campaign aimed at creating awareness of the socio-economic impact of Covid-19 in South Africa. To do this, you must use the four-step formula for planning a public relations programme. The campaign should take place in five cities and five provinces of your choice. Note that the budget for this programme is R20 million. Develop this programme and use the rubric below as a guideline. Hint: You need to discuss each step theoretically before applying it.
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