Answer to Question #211373 in English for Zandi Mdashe

Question

QUESTION 1

1.1 Normative media theories influence the making of policy for the media. Criticallydiscuss any three of the six normative media theories, as well as the three normative terms that can be used in democracies to reassess these media theories. (25)

1.2 Discuss professional media ethics with specific reference to professionalisation and the

influence of the sociopolitical structure. (20)

[45]

QUESTION 2

2.1 The IEA Model can be used for the analysis of ethicalconduct ofthemedia withinthe South African context. Discuss this model critically by identifying and explaining the different elements of the model. (20)

2.3 Discuss any two of the following issues that illustrate that ethical decision-making in the media will always be challenging. Use relevant examples from the media to illustrate your answer.

2.2.1 The debate about racism in the media.

2.2.2 Reporting on violence.

2.2.3 Reporting on crime.

2.2.4 The right to privacy.

2.2.5 The media and advertising

Answer 1

1.     DEMOCRATIC PARTICIPANT THEORY- This represents the sort of media purpose the idealist dreams up. It is one which any healthy democracy should regard as a goal. This theory challenges reigning theories and offers a positive strategy towards the achievement of new forms of media institution.

2.     DEVELOPMENT MEDIA THEORY - This propounded by Dennis McQuail canvasses media support for an existing government and its efforts to bring about socio-economic development.

3.     LIBERTARIAN PRESS/ FREE PRESS THEORY -The Libertarian theory or Free Press theory is one of the “Normative theories of press”. The theory originally came from libertarian thoughts from 16th century in Europe. It is an exact opposite of the authoritarian theory. It’s the first principle is that the free press is servant to none but its readership in its task of informing, educating and entertaining.