Arden University is one of the fastest growing private universities in the United Kingdom with its recent expansion into Germany. A major university strategy in process is to improve its ability to be more successful and achieve competitive advantage by use of information systems linked to databases.
A) Identify and discuss in detail Big Data and its role in Arden University. Provide examples of any two departments.
B) Discuss the key benefits organisations like Arden University gain after adopting Big Data.
A) Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. Big data helps Arden University to create new growth opportunities and entirely new categories of departments that can combine and analyze its data. For example, IT and Administration departments.
B)Big Data opens up new possibilities for organizations. It improves operational efficiency, customer satisfaction, drive for innovation, and maximize profits.
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