• "all set to move across the border to Ontario and begin our international expansion with our neighbor Canada. Can you provide some research that will support this position?”
• " hurry!. We can’t sit on our hands for weeks waiting to make this decision. We need a comprehensive research project completed by the end of the month.”
• “ Interested in how our competition will react. Have you ever finished studies for them?”
Barton’s Director of Research, Marla Madam, explains that the company will pay you cash for a good report. Barton’s Director of Research Marla Madam advises Barton to get in touch with Mr. Big and discuss the mission’s details.
Reviewing Barton’s job, what tips might you suggest to make sure that studies are carried out according to moral requirements?. Does the organization want to continue the studies? Explain.
Barton's objective is market entry, and the company is concerned that they lack research based understanding of the venture. Normally, organisations embark on studies to improve knowledge of a new market on issues such as competition, challenges, and opportunities. Merely offering cash for a report is not ethical because the report could be plagiarized or lack a contextual basis. Most companies outsource the practice of conducting market research to professional organisations. However, such studies require specific ethical considerations. For instance, the researcher must seek permission from relevant authorities and seek consent from respondents. In addition, the research should not have harmful effects on the environment or the persons involved. The organisation should continue with the study because foreign entry should be supported by sufficient feasibility evidence, otherwise the company risks encountering numerous challenges.
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