What makes buying from your native country so intriguing? Why do people feel good for example, when they purchase something from Canadian Tire, as opposed to Home Depot?
Buying from one’s native country is intriguing. People are likely feel good feeling when they purchase from Canadian Tire as opposed to Home Depot. One of the determining factors is the image that an individual associate with the native country which influences the consumer perception of various products. Native country often serves as a signal that enables the consumers to make decisions. Culture also associated with the native country affects the consumers’ values, beliefs, experiences, social norms, attitudes, intentions, and behaviors.
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