The HAL computer corporation is considering an increase in its annual advertising expenditure from $ 10 to $ 15 for a five-year period (i.e., in years 1 to 5). The Marketing department estimates that the increases advertising will increase profits by $ 4 in years 3 to 7 and by $ 3 in years 8 to 10 years, after which profits will return to the level they were at prior to the new program. if the firm uses a discount rate of 12 percent, will the proposes advertising program increase shareholder value ?