Thadeus J. Wren and Joshua K. Skimpy have written a new managerial economics textbook: Managerial Economics: Decision Making for the Chronically Confused.The publisher, Nock, Downe & Owt (NDO), Inc., has offered Wren and Skimpy the following contract options: royalty payments amounting to 10% of total revenues 15% of total profits. NDO’s total revenue and total cost functions associated with publishing the textbook are given as
TR = 10,000Q- 5Q2
TC = 10,000 - 20Q+ 5Q2
If we assume that NDO is a profit maximizer, which contract should Wren and Skimpy choose?
b. Would your answer to part a have been different if NDO were a sales (total revenue) maximizer?