Answer to Question #275223 in Economics for Leon Kennedy

Question

Identify what method of customer profiling is described. Write DEM for Demographics, PSYCH for Psychographics and TECH for Technographics.

____________ 1. Lifestyle classifications talk about what people value most in their lives.

____________ 2. Sports regulars may be looking for more sophisticated equipment.

____________ 3. It defines the customer’s motivations, perceptions, preferences, and lifestyle.

____________ 4. Social classes and reference groups often dictate what is acceptable or unacceptable behavior.

____________ 5. Cultural beliefs of people such as the food they eat, how they save and how they spend, and their levels of conservatism or progressiveness.

Answer 1

DEM 1. Income levels determine the purchasing power of customers.

PSYCH 2. Physiological needs and wants refer to the customer’s personal likes and dislikes and include the satisfaction of thirst, hunger, and shelter.

PSYCH 3. Different persons may actually see different things in very different ways.

TECH 4. Areas of residence and environmental surroundings, oftentimes, define and limit the choices available to customers.

TECH 5. Classifies people according to their level of expertise in using a product or a service.