Answer to Question #275221 in Economics for Leon Kennedy

Question

Identify what method of customer profiling is described. Write DEM for Demographics, PSYCH for Psychographics and TECH for Technographics.

____________ 1. Income levels determine the purchasing power of customers.

____________ 2. Physiological needs and wants refer to the customer’s personal likes and dislikes and include the satisfaction of thirst, hunger, and shelter.

____________ 3. Different persons may actually see different things in very different ways.

____________ 4. Areas of residence and environmental surroundings, oftentimes, define and limit the choices available to customers.

____________ 5. Classifies people according to their level of expertise in using a product or a service.

Answer 1

DEM 1. Income levels determine the purchasing power of customers.

PSYCH 2. Physiological needs and wants refer to the customer’s personal likes and dislikes and include the satisfaction of thirst, hunger, and shelter.

PSYCH 3. Different persons may actually see different things in very different ways.

TECH 4. Areas of residence and environmental surroundings, oftentimes, define and limit the choices available to customers.

TECH 5. Classifies people according to their level of expertise in using a product or a service.